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Why Fibre Matters for Gut Health

The UK’s Fibre Deficit & Morning Bloating Problem

Most adults in the UK fall far below the NHS fibre target and eat the wrong balance of fibre types.

A steady, gentle increase in the right fibre can make everyday digestion feel more comfortable.

Read The Fibre Guide
Gut friendly high in fibre foods for optimum microbiome support

The Benefits of Fibre Are No Secret

Not all fibre is created equal.

  • Feeds beneficial bacteria: Fermentable fibres naturally nourish your gut microbiome for better mood, energy, and long-term health.
  • Stabilises blood sugar and energy levels: soluble fibre slows digestion and keeps you fuller for longer.
  • Promotes healthy digestive rhythm: insoluble fibre adds volume, supporting regularity.

Eating the right type of fibre can transform your gut health.

Read The Fibre Guide
  • Week 1

    • Start gently with psyllium husk (one of the best-studied soluble fibres)
    • Add 1 teaspoon of fibre per day
  • Week 2

    • We add prebiotics into the week 2 blend
    • Add 2 teaspoons of the fibre blend per day
  • Week 3

    • We diversify prebiotics in the week 3 blend (more fibre types = more gut microbiome diversity)
    • Add 3 teaspoons of the fibre blend per day
  • Week 4

    • An optimised blend of 3 fibre types.
    • Add 4 teaspoons of the fibre blend per day
  • Do you ship within the UK?

    Yes — UK only. Shipping options appear at checkout.

  • I have IBS. Which products are most suitable?

    Our low FODMAP Fibre Plan and Sensitive Tummies porridge range have been designed with IBS in mind. Our Everyday Wellbeing range is not low FODMAP and should be avoided for those with IBS. This is because we include inulin in this range - a powerful prebiotic which feeds the gut microbiome but is not well tolerated in those with IBS.

    Always check ingredients and speak with a professional if unsure.

  • How do I start fibre gently if I’m nervous?

    Begin small, go slow, and pair fibre with foods you already trust. Increase as you feel ready — our Fibre Plan helps guide your pace.

    You can contact us anytime with questions. Nothing here is personal medical advice.